1. Who We Are – Alfrensia Privacy Policy

Our website address is: https://www.alfrensia.com
Company Name: Alfrensia
Address: تكنولوجى مول بجوار السراج مول -مكرم عبيد – مدينة نصر-القاهره الدور الاول محل 221, Nasr City, Egypt
Contact Email: [email protected]
Online Orders Support: 01021625421
Store Inquiries: 01111421261

2. Data We Collect Under This Privacy Policy

We collect information to provide and improve our services. In addition, this helps us serve you better and ensure compliance with applicable laws. The data includes:

• Your IP address
• Browser type and version
• Device information (e.g., operating system)
• Pages you visited on our site and the time spent on them
• Referring website addresses

• Information you submit through contact forms (we typically store these for customer service purposes, e.g., for 30 days).
• Order information, including name, address, email, and products purchased (we store this for 3 years for tax and accounting purposes).
• Account registration details (if you create an account).
• Payment Information: When you make a purchase, we process payment information using methods such as Instapay, Bank Transfer, or Vodafone Cash. However, we do not store your full payment account details (like full bank account or Instapay/Vodafone Cash credentials) on our servers. Using services like Instapay or Vodafone Cash means your data may also be processed according to their respective privacy policies.

3. How We Use Your Data

We use the collected data for several important purposes. For example, it allows us to provide services, meet legal requirements, and communicate effectively with customers:

• To process your orders and manage your account.
• To improve our website, products, and services.
• To communicate with you, including responding to inquiries and sending service updates.
• To send marketing communications or notifications (like back-in-stock alerts), if you opt in.
• To prevent fraud and enhance security.
• To comply with legal obligations (e.g., tax laws).

4. Third-Party Services & Data Sharing

We use third-party services that may process your data. Moreover, we only share information necessary for them to perform their functions effectively:

• Smush Image Optimization: Images you upload might be processed via WPMU DEV servers for optimization. Smush does not store EXIF data. Their CDN (Stackpath) may log access data for 7 days. (Stackpath Privacy Policy)
• QUIC.cloud Caching: This service helps speed up our website and may temporarily process data. (QUIC.cloud Privacy Policy)
• Email Marketing / Notifications: If you subscribe to notifications (e.g., back-in-stock alerts), we use services like Instock Notifier. Please refer to their privacy policy for details: Instock Notifier Privacy Policy.
• Payment Processing: We accept payments via methods like Instapay, Bank Transfer, and Vodafone Cash. However, when you use these services, your payment details are handled according to their respective terms and privacy policies.
• Analytics: We may use analytics tools (e.g., Google Analytics) to understand website traffic.

Importantly, we do not sell your personal data to third parties.

5. Data Retention in Our Privacy Policy

We retain your personal data only for as long as necessary for the purposes set out in this policy. In addition, our retention periods meet legal and operational requirements:

• Order records: We keep these for 3 years to comply with tax and accounting laws, and for warranty purposes.
• Contact form submissions: We generally keep these for 30 days for customer service follow-up.
• Analytics logs: These are typically retained for shorter periods (e.g., Stackpath logs for 7 days, other analytics may vary).
• Account information: We keep this as long as your account is active.
• Notification subscriptions (e.g., Instock Notifier): We keep your email address for this purpose until you unsubscribe or the notification is sent/no longer relevant.

6. Your Data Rights in This Privacy Policy

You have certain rights regarding your personal data under applicable law. These rights ensure transparency and control. For example, under GDPR, you may request access or correction:

• The right to access the personal data we hold about you.
• The right to request correction of inaccurate data.
• The right to request deletion of your data (subject to legal retention requirements).
• The right to object to processing based on legitimate interests.
• The right to data portability (requesting your data in a usable format).
• The right to withdraw consent (e.g., for marketing emails or notifications).

To exercise these rights, please contact us at [email protected] or use the other contact details provided in Section 1. Additionally, you may consult national data protection authorities for more guidance.

7. International Data Transfers in the Privacy Policy

Some of our third-party service providers (such as Stackpath, QUIC.cloud, or payment services like Instapay and Vodafone Cash) operate internationally. Therefore, your data may be processed in countries outside of Egypt. However, we ensure protection through appropriate safeguards, relying on the security measures of these trusted providers.

8. Security Measures for Data Protection

We take the security of your data seriously and implement technical as well as organizational measures. For example, encryption and access controls reduce risks:

• Using SSL/TLS encryption to protect data transmitted to and from our website.
• Implementing access controls to limit who can access personal data.
• Conducting regular security reviews and updates.
• Using tools for automated threat detection where feasible.

However, no method of transmission over the Internet or electronic storage is entirely secure. Nevertheless, we consistently review and strengthen our defenses.

9. Cookies Policy and Privacy

Our website uses cookies. These are small text files stored on your device that help our website function correctly and improve your experience. Additionally, cookies support features such as shopping carts and authentication:

• Shopping cart functionality (remembering items in your cart).
• User authentication (keeping you logged in).
• Security features (like preventing cross-site request forgery or using reCAPTCHA).

We may also use non-essential cookies for analytics or marketing, but only with your consent where required by law. You can manage your cookie preferences through your browser settings or our cookie consent tool.

10. Policy Updates and Future Changes

We may update this Privacy Policy from time to time. When significant changes occur, we will notify you by posting the new policy on this page and updating the “Last updated” date. In addition, we encourage you to review this policy periodically to remain informed about how we protect your data.